Effie 2015 Effie 2015

It works from day 1

neoFuragina, 2014/2015

Urinary tract infection (UTI) is one of the most common diseases in Poland. This condition especially affects women. Natural and Fucidin-based products are available on the over-the-counter (OTC) market. The latter are increasingly gaining in importance, treating UTI as a bacterial disease that requires treatment.

How to stand out from similar products and become an alternative to natural brands?

The campaign “It works from day 1” communicated a quick restoration of life activities, informing that the brand understands the real problem and that it takes it seriously; by healing it, not by alleviating its symptoms. NeoFuragina, 6 months after entering the market, gained second place in its category with a market share of 13.1% — just below the competitor.