We’ve set the brand world in the area where it is from — Subcarpathia, a beautiful mountain region in Poland — but, above all, in a carefree, friendly, nature-related space, where there is no reason to hurry. A world that advocates taking a deep breath while pouring in the clouds to become truly free. A world that advocates savouring the taste of exquisite beers. The campaign was signed by the slogan “wolno wolno”, what in Polish language means both “slow down” and “slow is allowed”.
An additional attribute that underpins the campaign is the green colour of the bottle, that is associated with nature and a charming, idyllic lifestyle.