We have created a light and friendly format called Energy Lessons, with the brand in the role of the teacher. In Polish language, the wording “energy lessons” playfully means “lesson given by Energa”.
In the ad, kids are the heroes in the classroom, surprising the Physics teacher with clever statements on energy and electricity.
The statements related to energy laws, in the same way to what Energa had to offer. The campaign led to a 3× increase in spontaneous brand awareness in its previous home market, and to a double increase in spontaneous brand awareness in Poland.